To help Philips Lumea reclaim its category, we helped women reclaim the portrayal of body hair removal. Get the story behind how this digital-first, women-led campaign gave Lumea a new edge with a powerful message: #BeFreeInYourOwnSkin. https://dept.ly/Philips-Lumea-FB With a staggering 180 assets, our campaign was ready-made to be adapted to fit the specific needs of markets around the globe—because leaving room for local nuance was essential. Moreover, our results speak for themselves: we surp
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