Reason Behind "Kentucky To KFC" #KFC #KentuckyFriedChicken #BrandSecrets
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Reason Behind "Kentucky To KFC" #KFC #KentuckyFriedChicken #BrandSecrets
This short reveals the surprising true story behind why Kentucky Fried Chicken rebranded to KFC in 1991. While many believe the change was made to remove the word "Fried" for health reasons, the real cause was a legal battle over the word "Kentucky". After the Commonwealth of Kentucky trademarked its own name to generate revenue through ...
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