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2:42
YouTube
BusinessGuide360
What Is GRP In Marketing? - BusinessGuide360.com
What Is GRP In Marketing? In this informative video, we will break down the concept of Gross Rating Points (GRP) in marketing. GRP is a key metric that helps advertisers understand how effectively their campaigns reach their target audience. We will explain how GRP is calculated by considering both reach and frequency, providing a clear ...
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