Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet. Business leaders love reliability. It's essential for delivering ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Opinions expressed by Entrepreneur contributors are their own. Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...

The recent announcement from Microsoft that they have now integrated Python into it’s Excel spreadsheet software has opened up a wealth of new applications for data analytics, automation and number ...