In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

Many industry analysts foresee a promising future for service-based CRM. CRM as a service minimizes capital expenditure on new hardware and software and cuts ongoing IT-support costs dramatically.

Customer relationship management applications are well-established tools for helping companies unify and automate the process of selling to and supporting customers. While CRM applications share many ...