Last summer, I took my niece shopping at an urban clothing store in New York City. While she shopped, I couldn’t help but notice the music blaring on the store’s speaker system—it left my ears ringing ...

Lucy Patston and Lynette Tippett, two scientists at the University of Auckland, set out to investigate whether the brains of musicians process music in the same brain areas where language is processed ...

A lot of young adults reported listening to background music while completing different tasks. However, one segment did so more frequently. Everyone has different habits. Some people prefer to have ...

Does background music encourage customers to buy more goods? Perhaps, but it depends on what day it is. In a study based on three supermarkets in Sweden, researchers showed that background music did ...

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands ...

Adding background music to your videos in iMovie can significantly enhance their appeal, making them more engaging and professional. Perfectly setting the mood, enhancing the visuals, and making the ...

One of the most common complaints to BBC television in recent years has been that some people find it hard to hear the dialogue in our shows. They cite many reasons for this, the most common among ...