The Scientific Method’s Coming To TV Advertising. That’s Good For CMOs

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

YouTube is reaching a 'tipping point' in convincing advertisers it really is TV

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...
TV Technology

Spectrum Reach, tvbeat Launch Programmatic Solution for Linear TV Ads

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...
TV Technology

TV Ad Impressions for Football Spiked in Q3

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 2025 compared to Q3 2024 When you purchase through links on our site, we ...