Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Why we care. The updates could have implications ...
What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...
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