Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that ...

TV companies around the world are taking different approaches. Some are making big money, others either are not or are unable ...

When temperatures rise at the 2026 FIFA World Cup, so does the broadcast revenue. Here is how much Fox reportedly makes ...

Social media has been full of anger at the hiatuses. On X, comedian Kevin Fredericks called the hydration break "pure capitalism." Musician Lloyd Cole said U.S. television had "finally got their 4 ...

Critics have said that the hydration breaks are "changing the game." ...