Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

There used to be a time when the only way to truly feel a sport was to be there in person, i.e., inside the stadium, experiencing all of the excitement firsthand. Now, with the advent of digital ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

The VR dream is dead, but AR glasses may still force us to work two inches from our screens. We were never going to work in ...

Meta Platforms is doubling down on augmented reality (AR) displays with a new line of AI-powered glasses, even as its virtual reality (VR) headsets lose momentum. At the annual Meta Connect 2025 event ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Physical sports have long been known to help with anxiety and mental health. But can augmented and virtual reality sports games improve psychological well-being and reduce loneliness? Researchers at ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...