THX Ultimate Cinema, a new premium large format brand, will launch at the Regency Westwood Village Theater. By Carolyn Giardina Tech Editor The first THX Ultimate Cinema — a new premium large format ...

Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for ...

A cinematic alliance between George Lucas-founded THX, in its highest-quality ‘Ultimate’ version, is getting into the giant screen business. THX Ultimate Cinema is linking with high-end projector ...