Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour ...

Travel well in Sweden with these essential 'know before you go' tips! They'll help you understand what to expect, how to prepare for your first trip to Sweden and, hopefully, give you a little insight ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...

Exciting hotel openings, new hiking and biking trails and major cultural moments feature across Gothenburg & West Sweden in 2026 – all with sustainability in mind. The West Sweden tourist board is ...