In October, Skåne in Sweden launched an unusual tourism campaign. The southern county was looking for travellers interested in staying in a cabin in the woods for a few days. The experience was ...
Mathias, Tova, and their son Ivar live in a 160-square-foot cabin in the wilderness of northern Sweden. The family moved into their home, which has no electricity or water, eight years ago. They spend ...
From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...
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