The Swiss watchmaker Swatch has partnered with the Guggenheim to create a collection inspired by 20th-century artworks from ...

The brand’s Guggenheim collaboration puts Monet, Degas, Klee, and Pollock on your wrist for around $100. THE MOST RAREFIED TIERS of elite watchmaking produce complicated mechanical masterpieces that ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

Swatch just launched a new pair of watches to celebrate the Year of the Snake. That's the new Chinese zodiac symbol for this year. One thing you can always guarantee with the turn of a new year is a ...

Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before ...

When Swatch unveiled its MoonSwatch follow-up last year in the form of a dive watch collaboration with luxury brand Blancpain, the response was positive but far more muted than what we saw with the ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

The Swatch Group is the largest Swiss watch manufacturer with a diverse portfolio of market-leading brands and a real manufacturing cost advantage. The company has a conservative fiscal management ...