PureWow editors vet dozens of products each week—and are avid travelers—so I started there, asking colleagues to share their absolute favorite French perfume brands, including specific picks that ...

There's a reason this niche house went so viral.

The Los Angeles-based brand prioritizes five-star hotel partnerships.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Not sure where to start? Don't sweat: our editors smell-tested Phlur's entire scent collection. After ...

From seductive scents to everyday picks, I spent four years choosing out perfumes for other people - and these are my top choices for Valentine's Day ...

This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—an independently run perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general ...

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in October. Walking down the New ...

The best men's fragrances from menswear brands, including John Varvatos Artisan, Tom Ford Oud Wood, Loewe Escencia, and other ...

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