Intelligence. Kindness. Honesty. Respectfulness. A good sense of humor. These traits are consistently rated as significantly more important than physical attractiveness when considering an ideal mate ...

Women are under more pressure to look good than men. For instance, the top trait that women are valued for is physical attractiveness, according to data from Pew Research, while men are most valued ...

Ever wonder why some people just seem to have that "it" factor? Science has actually spent quite a bit of time squinting at ...

When I tell people that I study our biases against unattractive people, they oftentimes reply, “But beauty is in the eye of the beholder, isn’t it?” While it is true that there is variability in whom ...

When you first meet someone, physical attraction usually trumps personality. After all, you don't know anything about the other person yet. All you know is how they make you feel within the first few ...