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1. Cool Collaborators What’s a cool brand without a collaboration? Most recently, & Other Stories created a line with Swedish pop icon Lykke Li (a look that was the epitome of Stockholm style: ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. I am by no means a minimalist, but I am a creature of comfort. A younger me would ...

LONDON — Florals, leather, fringes and slits — this is magazine veteran Johan Svensson’s vision for the H&M-owned brand & Other Stories. It was revealed last year that he would be taking on the role ...

Perhaps it's a sign that party season is nearing (and with it the mood to experiment), or that a slew of creatives are reclaiming the joy of beauty (see: Katie Jane Hughes and Emily Wood), but there's ...

Sweden’s global fast fashion retailer H&M (Hennes & Mauritz) is piloting its first-ever airport store for the women’s fashion brand & Other Stories at Stockholm’s Arlanda Airport, a key hub in the ...

The latest collaboration from & Other Stories, which is with Susan Fang, lands in stores today. The London Fashion Week designer – who is known for her fantastical designs, which are often created ...

As & Other Stories marks its fifth anniversary by entering new markets and launching fresh product categories, it’s hard not to contrast its success with the plight of parent H&M. The Swedish retail ...