According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

For several seasons, beauty was summed up in one word: "clean." Glowing complexions, nude lips, and meticulously groomed eyebrows dominated the trends (clean girl). In 2026, the tide turns. This ...

Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

Thanks to makeup artist Sophia Sinot, Larsson’s makeup is defined by creative, bold eyeshadow, heavy blush, and LOTS of gems. It’s reminiscent of the glitzy, glittery looks we saw in the first two ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...