William Shatner didn’t put anyone in harm’s way while crunching on a bowl of cereal behind the wheel ... 'cause as it turns ...

He’s going from cereal bowl to Super Bowl. A viral photo of William Shatner eating a bowl of flakes while driving in Los ...

When the Super Bowl kicks off Feb. 8, Kellogg's Raisin Bran will be there. The cereal company is launching its first Big Game ad for the brand, touting its high-fiber concentration and the importance ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night in advertising. The Super Bowl may crown a champion on the field, but for ...