Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights. Instagram has nearly 1.5 billion monthly active users, and according to an Insider ...

Instagram has become the essential platform for reaching millennials because it aligns perfectly with how this generation discovers, researches and connects with brands. Unlike traditional advertising ...

Editor’s Note: This is the first in a two-part series. You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand ...

Instagram is expanding its efforts in the creator space, launching a global marketing campaign called "Anyway" that is meant to encourage users to take chances and get creative on its platform.

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. This is a pedantic point, or maybe a petty one, ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Opinions expressed by Entrepreneur contributors are their own. When I started HydroJug, one core value stuck out above everything else — we wanted to add value. I wanted our products to improve the ...