Nivi Achanta and Ben Mallory got married on August 25, 2023. Achanta told Insider she struggled to plan a sustainable wedding while honoring Indian customs. The couple wore secondhand outfits, ...

Looking for beautifully designed South Asian pieces to add to your wardrobe- right from a local Austin designer? Bhawna Bangari, the founder and owner of BMatchy, joined to tell us more about her ...

Whether shoppers want to purchase traditional Indian clothing for themselves or family members, or a shop owner wants to buy items in bulk to sell in their store, Vikas Chopra likes to make that his ...

When Abijith Varughese, 28, of Kerala, India, started shopping for his wedding outfit, he knew just where to begin — Hicksville. “We’re visiting from India — we heard about this store from our friends ...

Riya Collective, a rental startup targeting Indian women living abroad, has raised seed funding from Y Combinator to grow its business. The startup sources a variety of up-and-comer and high-end ...

Modern Indian men no longer want to choose between tradition and contemporary fashion. Indo Western outfits bridge this gap beautifully by blending classic ethnic silhouettes with modern tailoring and ...

You’re invited to your first Indian wedding, and you’re not quite sure what to wear. Dressing for the many vibrant functions of a multi-day Indian celebration can feel overwhelming—especially if ...