Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.
Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.
Google has started monetizing Search’s AI Mode. Sponsored results now appear along with AI-generated responses. These ads appear at the bottom of a response. Update: November 21, 2025 (2:14 PM ET): A ...
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