"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

We’ve seen terms like soft life and quiet luxury circulate on social media all year. While those phrases can be designated for lifestyle choices mainly in health, wellness, and fashion realms, they ...

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

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Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

Tied to popular trends like color drenching and color blocking, the shade supports a shift toward serene, versatile palettes. Available at Home Depot, the paint headlines Behr’s 2026 Color Trends ...