BMW has lifted the lid on its i3 electric car. The car - which the manufacturer has promised will be unlike any other electric vehicle available - features its own bespoke smartphone app and a hi-tech ...

The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within the BMW i range, which is a lightweight engineering and premium sustainable ...

BMW has unveiled the i3 Coupe Concept ahead of the 2012 LA Auto Show. Like the automaker’s other i efforts, the i3 Coupe boasts a carbon fiber body, and an electric motor with a maximum output of 170 ...

The BMW i3 is the iPad of the automotive world. Just like Apple's tablet, it has its critics, but give it a few years and we won't be able to live without them. We counted ourselves among those ...