If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, too often, those carefully crafted plans fall short—not because of budget, ...

This guide is designed to show you how to use ChatGPT to create a marketing plan for your business. In the fast-paced digital landscape, businesses are continually seeking innovative ways to stand out ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...