’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...

Despite the proliferation of ad-supported streaming, Apple has no plans to follow suit. During a recent interview with Screen International, Apple executive Eddy Cue said that the company currently ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...