The girl on screen runs her manicured nails over a shiny red lai see packet while whispering in hushed Cantonese. Her extra-sensitive microphone picks up every pop, tap and crackle from the paper ...

"ASMR videos were my one escape." Lola felt mostly drawn to what are referred to as "personal attention role plays," where an ASMRtist might pretend to give the viewer a haircut or an ear exam, or ...

"ASMR is a deeply relaxing and comforting feeling, usually accompanied by tingling sensations in the head," says Craig Richard, PhD, an ASMR researcher and founder of ASMR University. The"tingling" ...